Chip began its journey in the summer of 2021. Founder Brad set out to revive and re-live his Pop’s fashion era of the 1960s. The design brief was to re-create his Pop’s party shirt collection & evoke nostalgia with vintage designs & patterns. With a balance of bold design & masculine energy - this collection is an ode to the ethos of Brads Pop’s personality. A man who lived stoically; but wasn’t afraid to show off his colourful taste hidden within.